Digital marketing is the process of promoting products, services, and brands through online platforms such as search engines, social media, websites, email, and digital advertisements.

Digital marketing helps businesses reach their target audience, increase brand awareness, generate leads, improve sales, and build strong customer relationships.

The main types include SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, influencer marketing, and performance marketing.

Digital marketing works by identifying a target audience, selecting suitable online platforms, creating valuable content, promoting products or services, and measuring campaign performance.

Traditional marketing uses channels such as newspapers, television, radio, and posters, while digital marketing uses online channels such as websites, search engines, social media, and email.

SEO (Search Engine Optimization) is the process of improving a website’s visibility in organic search engine results to attract relevant visitors.

The main types are on-page SEO, off-page SEO, technical SEO, and local SEO.

A keyword is a word or phrase that people enter into search engines to find information, products, or services.